It may be trite, but it’s true: every brand needs a story. Brand messaging is how you tell that story, to help prospects and customers understand your unique value in the marketplace. But messaging isn’t just the story of what you do; it’s a promise that makes people excited [...]
Why is coming up with a tagline so hard? You know what your company is good at and what makes your product or service unique. You know more words than the average 5th grader. So why can’t you translate that knowledge into a simple one-liner that makes you stand out [...]
People are scared, the economy is in trouble, and no one can say for sure what the future holds. If you think the rules of the game for marketing have changed completely, well, you’re half right. It’s not business as usual anymore. But one thing will always be true, coronavirus [...]
I recently met with an entrepreneur who was trying to plan out a social media calendar. She asked a question I’ve heard a lot: how do you come up with marketing content ideas? I could say it’s a specialized skill and hand over a consulting proposal [rubbing hands with glee]. [...]
So you’re trying to get people to visit your website, sign up for your email list, or buy your product. You know your choice of words is crucial in getting someone to pay attention and take action. But you’re drowned out by a sea of marketers doing the same thing, [...]
