5 Rules of Brand Messaging You Should Never Break
It may be trite, but it’s true: every brand needs a story. Brand messaging is how you tell that story, to help prospects and [...]
14 Tactics For Virtual Networking: Your Personal Virtual Marketing Strategy
As we find ourselves attending more and more virtual events, it feels like we’ve lost one of the main benefits of going to an [...]
This Mosquito Company Nailed the Art of the Tagline
Why is coming up with a tagline so hard? You know what your company is good at and what makes your product or service unique. [...]
Big Data Can’t Buy You Love: 5 Steps for Getting Actionable Marketing Insights from Customer Interviews
When analytics and AI are being used everywhere, it’s easy to feel left behind. Especially if your company doesn’t have reams of customer data, or [...]
Why Content Marketing is Crucial During the Coronavirus
People are scared, the economy is in trouble, and no one can say for sure what the future holds. If you think the rules of [...]
Sales Prospects Ignoring You? Here’s Why—and What to Do About It.
*Note: This article was originally published on LinkedIn, in response to...well, in a fit of frustration. While some of the content is specific to the [...]
8 Steps to Mastering Market Segmentation
With so many companies competing for buyers’ attention, ain’t nobody got time for irrelevant marketing. Today’s B2C and B2B customers crave information and offers that [...]
5 Low-Tech Hacks for Marketing Content Ideas
I recently met with an entrepreneur who was trying to plan out a social media calendar. She asked a question I’ve heard a lot: how [...]
Pack More Power in Your Words
So you’re trying to get people to visit your website, sign up for your email list, or buy your product. You know your choice of [...]
How to Name Your Business to Serve Your Brand
Here I was, fresh from quitting my job and ready to launch my new venture, and I came to a screeching halt. What was [...]