Graphic design breathes life into marketing. That’s right, I said it. I’m a big girl. Like a lot of marketers, I’ve butted heads with designers over how to present marketing content, like how many words you can comfortably fit on a page. (A scant few versus All The Words.) [...]
It may be trite, but it’s true: every brand needs a story. Brand messaging is how you tell that story, to help prospects and customers understand your unique value in the marketplace. But messaging isn’t just the story of what you do; it’s a promise that makes people excited [...]
As we find ourselves attending more and more virtual events, it feels like we’ve lost one of the main benefits of going to an event in the first place: networking with potential clients and colleagues. Unlike in-person events, Zoom meetings make it hard to initiate impromptu one-on-one conversations. Attendee [...]
Why is coming up with a tagline so hard? You know what your company is good at and what makes your product or service unique. You know more words than the average 5th grader. So why can’t you translate that knowledge into a simple one-liner that makes you stand out [...]
When analytics and AI are being used everywhere, it’s easy to feel left behind. Especially if your company doesn’t have reams of customer data, or you lack the capacity to analyze it. But marketing insights that clarify your customers’ needs, buying journey, and overall experience with your company are crucial [...]
People are scared, the economy is in trouble, and no one can say for sure what the future holds. If you think the rules of the game for marketing have changed completely, well, you’re half right. It’s not business as usual anymore. But one thing will always be true, coronavirus [...]
*Note: This article was originally published on LinkedIn, in response to...well, in a fit of frustration. While some of the content is specific to the platform, the concepts apply anytime you're pitching sales prospects. It certainly resonated with a number of people—just check out the comments on the original post. [...]
With so many companies competing for buyers’ attention, ain’t nobody got time for irrelevant marketing. Today’s B2C and B2B customers crave information and offers that are tailored to their specific needs. That’s why your competitors are upping their game with personalized emails and targeted advertising. If you want to keep [...]
I recently met with an entrepreneur who was trying to plan out a social media calendar. She asked a question I’ve heard a lot: how do you come up with marketing content ideas? I could say it’s a specialized skill and hand over a consulting proposal [rubbing hands with glee]. [...]
So you’re trying to get people to visit your website, sign up for your email list, or buy your product. You know your choice of words is crucial in getting someone to pay attention and take action. But you’re drowned out by a sea of marketers doing the same thing, [...]
