Graphic design breathes life into marketing. That’s right, I said it. I’m a big girl. Like a lot of marketers, I’ve butted heads with designers over how to present marketing content, like how many words you can comfortably fit on a page. (A scant few versus All The Words.) [...]
It may be trite, but it’s true: every brand needs a story. Brand messaging is how you tell that story, to help prospects and customers understand your unique value in the marketplace. But messaging isn’t just the story of what you do; it’s a promise that makes people excited [...]
Why is coming up with a tagline so hard? You know what your company is good at and what makes your product or service unique. You know more words than the average 5th grader. So why can’t you translate that knowledge into a simple one-liner that makes you stand out [...]
Here I was, fresh from quitting my job and ready to launch my new venture, and I came to a screeching halt. What was I going to call it? What would I use for a URL and a logo and business cards and an email address? I wanted a [...]
