Content Writing Is Art And Science
What makes content work?
The #1 aspect of content that works is how well your message resonates with the way your customers view things. A good content writer takes the time to understand your customers’ motivations and pain points, in order to create content that makes people want to do business with you.
We work closely with you to understand the ins and outs of your market and develop content that your customers want. Instead of guessing at stuff people might react favorably to, we deliver valuable information uniquely tailored to speak the language of your audience.
More than anything, we’re passionate about words. Every piece of content we write, no matter how small, is carefully crafted to strengthen your brand and resonate with your audience.
The more time you spend understanding the people you’re talking to, the better the story you’ll tell them.
Our Content Writing Process
We believe that good content writing starts with research. Before we start churning out words, we’ll work to understand your business, your industry, and your audience—including the phrases and questions they search for the most online.
At RESON8, we follow a three-step approach:
What Our Clients Say
Most compelling in our work with RESON8 Marketing is their ability to understand the consumer’s mind and translate that understanding to powerful messaging. Being able to communicate in a way that is authoritative, friendly and captivating to an audience is a talent. It’s also the core of all marketing. Without the right message, marketing can’t be effective. For this, we’re grateful to have RESON8’s leadership and guidance.
Jessica is our go-to resource for content writing. She has an unparalleled ability to translate her clients’ voices and marketing messages into palatable content, easily consumed and understood by the end user. She’s been a joy to work with!
If you’re looking for a writer who can nail your brand voice from the first bit of copy they write, that’s Jessica! She dives into the subject matter like a pro. We’re a B2B account with a niche manufacturing business that’s pretty technical and requires an understanding of science. You’d think she was in this industry for 20 years by the way she grasped the concepts and wrote clear and compelling content.